Bhutto Uh-oh

I'll be curious to see what kind of flak the paper gets over this one.
PARADE Magazine had an exclusive interview with Benazir Bhutto scheduled to run Sunday, Jan. 6. Only one problem, this went to print just before she was assassinated. The Tribune received notification from the magazine of this irony and an explanation that the magazine was already printed and could make no mention of the circumstances since the interview. As a former marketing contact, I even received that e-mail from them.

So we ran it and with just a short note on the front page which really didn't point out that the publication had been printed. I thought it was a rather weak explanation.

And now I read that papers everywhere are being bombarded by calls and letters about how unprofessional it was for any papers to run the story. I don't know whether or not we were slammed with calls at our paper, but I too thought that maybe we could have printed some kind of insert and tacked it to the section like a post-it note so it was very clear that our hands were clean of this "goof."

Oh well... just one more indication that the world moves much too fast for print news these days.